In fact, there are 47.9K searches on average every month in the US for matte lipstick, which has grown 87.3% in searches since last year. Searches for matte lipstick indicate that beauty consumers want to achieve a bold, long-wear lip, according to recent data from Spate. Lip Service for Lipstick, Lipliner & Lipgloss “We’ll also be seeing a lot of metallic looks, particularly on the face following the success of Euphoria and the resurgence of Y2K.” However, we will be seeing glossy lip tints with hints of red and purple,” Knight told Happi. “Based on the A/W catwalks we’ve seen, for lips this will be no different for the upcoming season. We are also noticing a secondary eye trend of graphic liner and fluttery lashes,” she told Happi.Īccording to Charlotte Knight, founder of Ciate London and Lottie London, with fall and winter on the way, the beauty industry will see the return of warm, earth tones that trend towards cozy sweaters. Think 90’s, ‘what is old is new again’ for the season. “Naturally perfected glowing skin, like our Illuminate Primer & Halo Tint Moisturizer, paired with deep smoky eyes in black, charcoal, gray or rich brown, will give balance to a lip that’s a bold red, wine or rich brown.
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“Whether it’s by adding a pop of shimmer into your inner corner or going full-glam with a metallic smoky eye, we can expect to see silvers, golds and bronzes everywhere this season,” he told Happi.Īccording to Lori Taylor Davis, director, global pro artist/pro relations at Smashbox Cosmetics, Glendale, CA, in facial cosmetics, natural skin with natural coverage is always the basis for any makeup look, but for Fall 2022, it’s all about glam. MacDonald added that metallic hues will be a “huge trend” for Fall 2022 and there are a ton of ways for beauty consumers to play with this style. “Popular lip colors will be hot pink, fuchsia, gold and rich red tone that bring warm pops of color to the face.” “We can expect to see a lot of bold, colorful lips complemented by metallic eyes and nails,” said MacDonald. Parris MacDonald, VP-marketing for Black Radiance, New York, told Happi that he anticipates consumers will be ready to celebrate the return of glamour.
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MAC Cosmetics goes big and bold with gel eyeliners this season.įor the upcoming season, K.
Metallics, Bold Makeup Reigns for Fall 2022 Additionally, 70% of makeup wearers have returned to previous routines or are wearing more makeup than they did before the pandemic, according to The NPD Group. In fact, beauty consumers in the US are back to their former makeup habits - even kicking them up a notch - now that most mask requirements have been lifted and more people are returning to workplaces, travel and events. After a gloomy period shrouded by the pandemic, we are seeing a renaissance in makeup artistry, as consumers experiment with color again.”
“The recovery and creativity of the makeup category is leading sales gains for the prestige beauty industry in 2022. “As women get dressed up again, makeup is a natural accompaniment,” said Larissa Jensen, beauty industry advisor at NPD. Year-to-date, makeup sales are growing faster than both skincare and fragrance, the market research firm contends.
In the 12 months ending in May, prestige makeup revenue jumped 24% to $7.7 billion, according to The NPD Group. For a deeper look into the categories, check out this chart. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended May 15, 2022. Mass market eye cosmetics sales rose 11.5% to $2.1 billion, facial cosmetics sales increased 12% to $1.8 billion and lip cosmetics sales soared 25.7% to $740.7 million, according to data from Information Resources Inc. This offers opportunity for beauty marketers in both mass and prestige to innovate with new products. “But soon that trend slowed and ultimately dried up, leaving room for the skin care category to take the reins - and with ‘clean beauty’ leading the charge.”Īccording to Famiano, TikTok makeup trends are now in favor, including under-blushing and lip contouring.
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“The incredible success of reality TV queens-thinking about the Kardashians here-spawned new products like highlighters and contouring, and fresh techniques that consumers needed additional products to duplicate,” she said. This in fact, happened to the makeup category a few years ago, explained Famiano. The market runs on innovation, but there comes a time when the innovation dries up.” Jennifer Famiano, an analyst with The NPD Group of Port Washington, NY with more than 20 years of industry experience, observed the following: “one thing has always been a constant: beauty is a fickle industry. Lash plumping mascara is new at CoverGirl for Fall 2022.